Quite often, someone who is contemplating taking one of my creativity coaching trainings will ask, “Is creativity coaching a viable profession?” I typically respond by saying that I see creativity coaching as a potential revenue stream and not as a full income; and that if you hope to make it a full income, you will need to manifest tons—not ounces or pounds—of entrepreneurial spirit and energy.
These are really two quite different ideas: revenue stream and full income. But I think that “revenue stream” is perhaps a bit of a misleading phrase, since it conjures up the image of something flowing continually, albeit gently. I think that the typical coach’s income is much more intermittent than steady and rather resembles the income flow of her clients—writers, painters, musicians, actors—who make money very irregularly and intermittently: when a book sells to a publisher, when a painting sells to a collector, when they land a gig or a role, etc.
I think that this is what the typical coach can expect: an intermittent, modest inflow of income. Is this worth the bother? I think it is; but each coach will have to decide for himself or herself if it is worth the bother and will have to do a personal cost-benefit analysis: are the benefits worth the cost in time that could be devoted to some other pursuit or life purpose choice? If you conclude that the benefits are worth the bother and that you’d like to give practice-building a shot, let me issue the following challenge.
Leave as a comment one thing that you are going to do in the service of building your coaching practice. Maybe it’s to announce your practice to your social media peeps; maybe it’s to ask one person you know who has a “big list” to please announce your practice; maybe it’s to brainstorm your first class or workshop; maybe it’s to prepare your first talk about creativity coaching; maybe it’s to tackle building your website; maybe it’s to engage in some list-building activity (like creating a free e-pamphlet for your website to use to entice folks to subscribe to your newsletter).
Then do it. Then leave a second comment letting us know how it went. Let us see if we can get folks who want to make money from creativity coaching to begin to do the things they need to do to make some money. If you want to make money from creativity coaching, please accept this challenge. Let’s see what folks manage to accomplish!
(And don’t forget to join the free creativity coaching support group on Facebook. Coaches need all the support they can get! To join, please visit here.)